Want to sell eLearning courses? With busy schedules, resistance to change, ‘information overload’ from daily life and years of attending boring training, it can be difficult to convince adults that your program is worth their time, money and brain space!
So how do you prove that your eLearning program is worth it?
Tell people why they’ll love it (WIIFM)
Create a pitch they can’t resist. It should be succinct, capture people’s attention and get your point across.
Provide valuable content that’s relevant to THEM
People need to see the value your program offers to them.
Know your audience, and target the content, delivery method and pitch to them. Ask yourself: What do they want to learn and why? What will it help them to achieve? What value will it bring? Why would they be willing to pay? E.g. to advance their careers, fulfill their desires/hobby/interests.
Make it user-friendly
One of the key reasons why people choose eLearning over face-to-face training is its flexibility. Its ability to accommodate our busy lifestyles with unrestricted hours and its responsivity to mobile, tablet and desktop devices make eLearning an attractive learning tool to the modern learner.
Whilst most eLearning authoring tools and LMSs bring out regular updates with new features, others seem to struggle to keep up with the times. These can feel clunky, cluttered and leave users lost, confused and frustrated. Ensure you choose a reputable brand such as Articulate 360 that offers interactive elements, clear navigational features and a modern look and feel to provide a smooth and engaging user experience.
Provide sneak peeks
People like to get a glimpse of the goods before they buy. To sell eLearning courses, get them interested by showing them some snippets of what they have to look forward to.
Offering a range of options that vary in price allows people to choose the right product for them. It also allows you to target different audiences.
There are a few ways you could do this.
- Offer discounts for multiple users e.g. 10% off if 10+ users, 20% off for 20+ users.
- Provide multiple versions of a similar product at different price ranges. This means buyers can find a product most suitable to their needs and budget. For example, you may create a more affordable version that includes limited features, and another version that includes extras, such as bonus content. We do this by offering three Instructional Design Courses:
- Instructional Design Basics – eLearning course that includes our ADDIE Toolkit of guides and templates.
- Instructional Design PLUS – eLearning course that includes our ADDIE Toolkit, as well as three, one-on-one coaching sessions with a Senior Instructional Designer – personalised coaching and review of learner’s work completed during the course.
- Instructional Design for your Organisation – tailored face-to-face workshops to train multiple Learning Designers within an organisation.
- Design courses that are targeted at different levels, for example, ‘beginner’, ‘intermediate’, ‘advanced’ and ‘expert’.
Make it easy to purchase
Make sure that it is easy to purchase the product. Add a ‘Buy now’ button where the product is advertised, that takes the buyer directly to the purchase page.
Allow users to get access to the program automatically on payment. Respond within 24 hours to enquiries. Provide continuous support – if your users love your program, they’ll rave about it to their friends and bring in new users. Take onboard user feedback. Consider their thoughts, experiences and ideas, and make changes that will improve the user experience. Let users know they’re being heard, and you value their opinions.
To sell eLearning courses, people first need to know they exist!
You may also invest in ads, however, make sure they’re advertised in places where your target audience visits regularly.
Develop a ‘brand’, make it pop, and be consistent – you want people to remember it so make it stand out and avoid changing it. Keep all material consistent with your branding guidelines – your website, posters, ads, socials and resources should all share the same colour palette, logos, images (or at least style of images) and font.