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In a world where remote learning is becoming more prevalent than ever before, video has become a crucial component of the adult learning experience. Video footage has been shown to be a powerful tool for drawing learners in and improving their comprehension of challenging ideas. Nevertheless, producing interesting video content for adult learners is not always simple. In this post, we’ll look at some guidelines and best practices for producing engaging video content that will improve learning for adult viewers.

Be succinct

It’s crucial to keep the information brief and direct when producing video content for adult learners. Adults are frequently time-constrained and may lack the patience to watch lengthy films. As a result, it’s crucial to concentrate on clearly and concisely communicating the most crucial facts. Limit the duration of the film to three to seven minutes, and exclude any extraneous details that could be distracting.

Use visuals

Visual aids have the potential to significantly improve adult learners’ educational experiences. The use of infographics, charts, and graphs can aid in simplifying the explanation of difficult ideas and concepts. Visual aids can also help to maintain learners’ interest in the subject matter and engagement. According to research, some people learn more effectively through visual means than through aural means (Mayer, 2009). As a result, adopting visual aids can aid in meeting the requirements of various learners.

Focus on the ‘why’

If adult learners are aware of the advantages of the content being studied, they are more likely to be motivated to study. Because of this, it’s crucial to concentrate on the advantages of the material rather than just the content itself. The relevance of the subject may be made clear to learners, which can encourage them to interact with it. This can be done by highlighting how it can be utilised in practical circumstances.

Use concrete examples

It’s crucial to utilise real-world examples that demonstrate how the curriculum may be used in everyday settings while producing video content for adult learners. This can make the information more relevant to the learners’ own life and enable them to see how it might be used in real-world situations. Using examples can also aid in reinforcing the information being given and improving memory recall.

Make it interactive

Adult learners may stay interested and actively participate in the learning process by adding interactivity to video content. Quizzes, polls, and other interactive components can aid to reinforce the subject being presented and also assist learners in evaluating their own grasp of the topic. Additionally, it can enable each learner to have a better-tailored learning experience.

Create a narrative

Using stories to engage adult learners and make the information more relevant is a good strategy. In addition to helping the information stick in the mind, stories may give the topics being presented context. An emotional connection between the learner and the subject matter may also be facilitated via narrative, which may encourage engagement with the subject matter.

The focus must be on succinct material, visual aids, highlighting advantages, real-world examples, interaction, and narrative when producing compelling video content for adult learners. You may make an effective learning experience that will engage and inspire adult learners to study more efficiently by including these components in your video material.

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Mayer, R. E. (2009). Multimedia learning (2nd ed.). New York, NY: Cambridge University Press.

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