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Learning strategy 

Learning strategy that drives performance

Good learning does not start with content. It starts with clarity.

A strong learning strategy connects business goals to what people need to do differently at work. It creates focus, guides investment, and gives learning a clear job to do.

We help organisations step back, make sense of complexity, and set a direction that learning teams can act on with confidence.

Why learning strategy matters

When learning lacks direction, teams end up busy but stuck. Programs grow. Impact shrinks.

A clear learning strategy helps you:

• focus learning on real performance priorities
• make consistent decisions across teams and initiatives
• reduce wasted effort and duplicated work
• measure progress in ways leaders care about

Strategy turns learning activity into capability that lasts.

What we mean by learning strategy

Learning strategy is not a document that sits on a shelf.

It is a practical framework that answers four core questions:

• What needs to change at work
• Who needs to change and how
• What support will make that change possible
• How we will know it is working

This clarity makes it easier to design, deliver, and scale learning that fits your organisation.

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Our approach to learning strategy

We work with you as partners, not advisors on the sidelines.

Our strategy work draws on the ADDIE process, used deliberately and flexibly.

ADDIE Model Infographic with questions

Analyse
We start by understanding the real problem. Business goals, performance gaps, constraints, and what already exists. This step shapes everything that follows.

Design
We define success in observable terms. What people need to do, decide, or apply differently at work. We map learning pathways that support that change.

It is typically these two stages that are the focus of Learning Strategy works. The output is often a High Level Design or HLD.

Development and delivery considerations
We help you decide what to build, what to adapt, and what not to do. This includes modality choices, sequencing, and how learning fits into day to day work.

Evaluation
We build in measures that matter. Not just completion, but behaviour, confidence, and performance indicators aligned to your goals.

This structure gives you rigour without rigidity. It keeps learning grounded in evidence and practical enough to use.

Learning Strategy

Learning strategy work can include:

• organisation wide learning strategies
• capability frameworks and priority mapping
• learning needs analysis
• program and portfolio alignment
• evaluation and measurement planning
• design principles to guide future work

Each engagement is shaped around your context. No templates. No off the shelf answers.

How this connects to our work

The strongest learning outcomes come from alignment.

Strategy sets the direction. Design brings it to life. Delivery embeds it into practice.

Our strategy work often leads into program design, digital learning, facilitation, or evaluation. Just as often, it gives internal teams the clarity they need to move forward on their own.

Either way, the goal is the same. Learning that supports real work and real change.

Learning Strategy grounded in research. Shaped by experience. Tailored to humans.

LEARNER-FIRST, BUSINESS-ALIGNED

We don’t design learning for learning’s sake. Every experience is laser-focused on driving performance – rooted in adult learning principles and aligned with your goals, culture, and context.

THE RIGHT MIX

From face-to-face workshops to bite-sized eLearning and blended programs, we shape the delivery around your people and what’s going to get results.

BUILT TO STICK

We build experiences that stick. Interactive, immersive, and grounded in evidence, our designs turn ‘that was interesting’ into real behaviour change.

WE’VE GOT THE WHOLE JOURNEY COVERED

We manage the full lifecycle – from digging into the problem to designing, building, launching, and measuring what matters. Seamless, structured, and surprisingly stress-free.

Strategy

Case studies

YENOM

The Association of Community Language Schools (ACLS)

Mineral Technologies

South 32

Autism CRC inclusionEd

The MacKillop Institute

Horizon Power

Autism CRC

Learning strategy

faqs

At Instructional Design Australia, we craft a wide range of learning programs tailored to your needs, from immersive eLearning courses and interactive modules to hands-on training materials and educational webinars. With expertise spanning various industries and disciplines, we’re poised to deliver bespoke solutions that resonate with your audience and drive results.

Learning solutions we have designed include:

  • eLearning Courses: Digital modules accessed online, often interactive with multimedia elements.
  • Blended Learning Programs: A mix of online digital media with traditional face-to-face teaching.
  • Microlearning Modules: Short, focused segments of learning, usually under 10 minutes, designed for quick knowledge acquisition.
  • Workshops & Seminars: In-person or virtual interactive sessions on specific topics.
  • Webinars: Online seminars or workshops delivered in real-time.
  • On-the-job Training: Structured training in the workplace, helping employees learn about their specific roles.
  • Certification Programs: Courses that provide a certificate upon completion, demonstrating proficiency in a specific skill or subject. This includes accredited training.
  • Soft Skills Training: Programs targeting interpersonal skills, communication, leadership, etc.
  • Technical Training: Focused on specific technical skills or tools.
  • Mentorship Programs: Pairing learners with experienced individuals for guidance and learning.

Prices vary based on duration, complexity, and scope of your project. 

Strategy usually centres on the Analyse & Design stages of the ADDIE model with the most common output being a High Level Design (HLD) Typical prices are indicated here ex GST.

  • High Level Design (basic) from $12,500
  • High Level Design (medium) from $19,500
  • High Level Design (complex) from $27,500

We pride ourselves on flexibility – let’s discuss your specific learning objectives and create a tailored solution that delivers the impact you need while respecting your budget. Reach out today to start the conversation!

Read more about the costs of eLearning here 

A learning strategy is a clear plan that connects learning to business goals. It defines what needs to change at work, who needs support, and how learning will drive measurable performance

eLearning materials encompass a range of digital resources tailored to facilitate online learning. Examples include interactive modules with multimedia elements, video, quizzes, and assessments. Simulations offer virtual real-world training experiences, while webinars provide live or recorded seminars. Learners can engage with content through gamified activities, immerse themselves in VR & AR experiences, or delve into detailed case studies. Supporting materials like PDFs, infographics, and podcasts supplement these core resources. Mobile apps ensure accessibility, and discussion forums foster collaborative learning.

Together, these materials create a comprehensive and interactive online learning environment.

Without strategy, learning becomes fragmented and hard to sustain. A learning strategy helps you focus effort, prioritise investment, and ensure learning supports real work outcomes.

A training plan lists activities. A learning strategy sets direction. It guides what to build, what to stop, and how learning fits into day to day work over time.

Learning strategy can address inconsistent capability, duplicated programs, unclear priorities, poor uptake, and difficulty measuring impact.

Timeframes vary based on scope and complexity. Most strategy engagements take several weeks and focus on building clarity quickly so teams can act.

Some clients move into program design or delivery with us. Others use the strategy to guide internal work. Either way, the strategy provides a clear foundation for consistent decisions.

More than eLearning.

We cover every stage of the learning journey – from scoping and strategy to content design and implementation.

Our work spans accredited training, microlearning, blended delivery, video production, LMS support, compliance content and more.

Learning strategy

Clear learning starts with clear thinking. We work with you to understand your audience, map capability gaps, and design a learning strategy that’s achievable and aligned to business outcomes.

Face-to-face, virtual + blended learning

Not everything belongs in an eLearn. We design facilitator-led and blended programs too, complete with session plans, learner workbooks, coaching guides and more.

eLearning + microlearning

Short, focused digital learning built in Rise, Storyline, Chameleon Creator and more. Designed to hold attention, support transfer, and get key messages across fast.

Video + animation

Explainer videos. Software walkthroughs. Talking heads. We script and produce videos that simplify the complex and bring your message to life.

LMS setup + support

Need help getting content online? We’ll set up your LMS, structure the user experience, and train your team to keep it running smoothly.

AQTF accredited training

We design full qualifications, accredited units and mapped assessments that align with AQTF requirements and your organisation’s goals. Clear, engaging, and built for use on the job.

Compliance training

We create compliance programs aligned with Australian legislation—WHS, bullying, sexual harassment, privacy, code of conduct and more. Use our ready-to-go courses, tailor them to your needs, or let us build something from the ground up.

Instructional design blog

Who are we?

We’re curious crafters of meaningful and impactful learning experiences. Leaders in the world of instructional design since 2009, we are proud to have partnered with key Australian organisations across diverse industries. More than learning designers; we’re capability shifters.

We’re part of the Hungry Minds Group.

Who do we work with?

We’ve supported hundreds of teams create eLearning magic.
We’ll get you there, too.

Instructional design services

eLEARNING

Designed for busy brains and real results – our eLearning is lean, relevant, and built to stick.
It grabs interest fast, keeps curiosity fired up, and leaves passive learning in the dust.

LEARNING PROGRAMS

End-to-end programs designed with your context in mind. Targeted, tailored, and ready to roll –  we turn performance gaps into clear, capable action through smart learning design.

LEARN

Learn how to design learning that sticks, with step-by-step guidance, ready-to-use templates, and personalised coaching. Enrol in our Professional Certificate in Instructional Design.

Your persistence, attention to detail, problem solving, and communication has been vital to getting this project done. Really glad we could work with on you with this and that this course will be out in the world to help people develop their cultural capability.
– Sara, Project Lead, Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS)
Thank you all very much. You have an amazing culture at Instructional Design Australia. You have helped transform an idea in my mind into more than what I imagined. I am impressed and delighted with the standard of work and the time frame it took.
– Darren, Small business owner
We are very happy with your work, and really appreciate your flexibility and commitment. We all agree that the online course is far better than we could ever hope thanks to your expertise and work.
– Elena, Manager, Women Up North Housing
Professional, knowledgeable and easy to do with business with.
– Nicole, Project Manager, Essential Energy
I worked with Tarsh and Michael from Instructional Design Australia on a recent project and could not speak more highly of their professionalism and commitment to their customers. Throughout the project they were responsive, helpful and a pleasure to work with. I appreciated the engaging way in which they worked, their initiative and the opportunity to work through solutions together. We are thrilled with the online training that Instructional Design Australia has developed for our organisations; it was well beyond our expectations.
Kate – The University of Western Australia
IDA has been a pleasure to work with, they exhibited a relaxed yet professional approach with strong communication and collaboration throughout the entirety of our project. They have provided excellent end products that provide the look, feel and usability we were looking for. IDA displayed strong attention to detail and consistency across several training modules while remaining very accommodating and flexible with mid-project changes and roadblocks. The team’s ability to take basic content and produce well-polished end products has made project management an enjoyable experience.
NSW Department of Primary Industries

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